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What Do You Mean You Don’t See My Ad?
Remember the good old days? When you used to treat yourself every day by curling up with your local newspaper or weekly magazine in your favorite chair? You’d turn the pages slowly, and even clip...
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The Future of Viewable Impression Use Is Now
A few weeks back in an article published on Centro’s blog titled “What do you mean you don’t see my ad?” I wrote this about viewable impressions: “What if print advertisers only paid newspapers for...
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Viewable Impressions: What You Need to Know
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement...
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Making Sense of the Viewable Impressions Movement
Many thanks to all of you who joined us on November 14th for our webinar “Viewability: What publishers need to know to compete for dollars.” We got a lot of great feedback and requests for more...
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